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25 Ways to Generate Real Estate Leads in 2024

Published May 28, 2024 by Real Estate Leads

25 Ways to Generate Real Estate Leads in 2024There’s nothing to be apologetic about as it relates to doing your darndest to gather as many new real estate clients as possible. The reality is that there’s never going to be enough of the pie to go around, and there is always going to be too many realtors working in large metro regions of the country. Understanding the competitive nature of the business is something you had better understand right from day one when you start working as a realtor in Canada, and doing your best with real estate leads generation is a huge way to gain an advantage.

These days ever greater numbers of realtors are using a paid real estate leads provider like us here at Real Estate Leads. If you’re more established in the business you’ll have the more of the interpersonal skills that are needed for approaching prospective clients and convincing them to list with you, but even newer realtors can do very well to use our service to generate real estate leads and get their PREC off the ground more quickly, emphatically, and – most importantly – profitable.

That’s going to be especially important considering many new real estate agents are starting in the profession after moving to it from a previous one. They’re not new to their working life, and they likely have responsibilities that mean they need to continue to be earning a good living for themselves. Real estate does provide that opportunity, but it’s not going to come easy and you can and should be taking every advantage you can get.

This makes Real estate lead generation strategies all the more important, and when you’re here you know that you can always read about way to get more out of you efforts. That’s also super important, because of most hard-working agents time is something that they need to be using very judiciously and as they’ve learned working in real estate is the furthest thing from a 9-5 type of job. So what we’re going to do with this blog entry is share 25 tips for real estate lead generation in 2024. It is unlikely you’ll be in a position to incorporate all of them into your efforts, but even doing it with some of them may help you get more real estate clients.

Pipeline of New Clients Needed

Agents are doing their best when they are maintain a healthy pipeline of real estate leads. Market conditions are going to be the most emphatic determination of how many new real estate clients are coming your way, and as it relates to homebuyer clients low interest rates are always a huge impetus to have them likely to buy a home.

There are always going to lulls or market fluctuations that can mean the opposite reality and this is where you need to be using real estate lead generation strategies so you’re digging up new clients even when things are in a downturn. Done right what you’ll be doing is preparing for the unpredictable nature of real estate with an array of fresh lead-gathering tactics.

Here are some real estate lead generation ideas that you can incorporate into your efforts and ideally see more in the way of new real estate clientele for both homebuyer and home seller clients who are ready to work with a real estate agent.

Build Partnerships

Networking with other local businesses to form mutually beneficial partnerships is always beneficial for a real estate agent. Options can include co-hosting happy hours, sending gifts to clients or leads, and forming local alliances. Certain industries are better for forming productive partnerships than others. These include:

  1. Insurance Companies – new homeowners will almost always be buying home insurance policies
  2. Personal Bankers – this one is obvious, as nearly all buyers will be taking on a mortgage to buy their new home
  3. Commercial Lenders – same as above
  4. Bakeries – most new home owners will be ready to gorge themselves on donuts, pastries, and other baked goods
  5. Landscapers – homeowners preparing to sell a home will often hire landscapers to have their property looking as good as possible in advance of putting the home on the market
  6. Home stagers – much the same relation for owners who are preparing to sell

Throw Housewarming Parties

Let’s imagine a well-connected client just moved into a new home you connected them with. It is a good idea for you to offer to cater their housewarming party, and you may want to have it include an open bar, be paying for appetizers, or taking care of the floral delivery. When you then attend and mingle you may be meeting other client prospects who are at similar life stages and also ready to work with a realtor and buy a home.

This can work the same way with neighbors who are considering selling. Neighborhood sales usually generate fresh homeowner interest and you may find that the housewarming party ends up warming up leads that were cooler before.

Eat Out Often

In the event you are meeting clients at a restaurant or local coffee shop it can be a good idea to try and do that at the same spot every time. For one thing you’ll be making a good impression on the wait staff, gaining access to the best tables, and you’ll appear to be plugged into your community. Getting to know other regulars might become a possibility too, and who knows if some of them might be looking to work with a realtor too. When they’re ready to buy, you become the perfect person for them to contact.

Send Handwritten Notes

Obtaining good real estate leads in Canada means being genuine. This means it is best to pick up a pen, paper, and a stamp as you prepare to write handwritten notes to previous or existing clients. You’re thanking them for choosing you as their realtor and also reminding them of your availability if they’ll be selling or buying a home again in the future. You may also want to volunteer suggestions about a reliable moving company or send important tax documents.

A handwritten note is better because it is so much more noteworthy is comparison to an email or any other digital form of communication. If you then feel especially confident you can pick up the phone a few days later and ask for a referral.

Advertise Digitally Online

This may be the biggest part of real estate leads management. If you’re able to invest in paid online advertising it almost always means an enhanced flow of leads because online is where people search for properties as well as realtors who can assist with the purchase of them. There are many websites with advertising options for realtors. Keep in mind there have been studies indicating that about 99% of home buyers between the ages of 23 and 56 used the internet to find homes.

Social media adverting for real estate leads should always be a part of this too, and among everything you can consider here are:

  1. Running Facebook ads
  2. Running LinkedIn ads
  3. Answering real estate questions on Quora
  4. Running Google ads
  5. Blogging for local or national real estate websites

Utilizing Traditional Media

Don’t look past traditional avenues for getting your brand out there and attracting new clients. Media options like billboards and print ads can be still be very good resources to grab prospective clients‘ attention and make it more likely they contact you because they are looking to work with a realtor for buying or selling a home. This keeps your services top-of-mind when they’re looking for their next agent.

In this avenue it is also good to be as creative as possible with your advertising. Incorporating humour or eye-popping visuals can help you stand out.

Have a Top-Quality Real Estate Website

Continuing with how to generate real estate leads, you absolutely must have a website for real estate agents and it needs to be equal parts attractive and easy for visitors to navigate through when evaluating the properties for sale and what you have to offer as a realtor.

Your brokerage will likely give you a page on their website, but it’s necessary to have your own web presence via your own portal. This allows you to build a personal brand, showcase your specialties, plus share reviews from satisfied clients. It also promotes you having a cohesive presence in the local market and that’s important considering realtors often switch brokerages during the course of their career.

You will also need to have your site SEO optimized so that when people search ‘realtor in _____’ your site comes up high in the search results pages. If you can’t do that yourself then you absolutely need to hire someone to do it for you. What you likely can do is write blog posts about real estate and the local market, as well as information about real estate leads management. You can also create and share helpful how-to videos and have a means for visitors to submit contact info and addresses by having a newsletter signup.

Have a Niche

Realtors will often specialize in a certain neighborhood, historic homes, or helping clients finding certain types of homes. You’ll do better if you cater to that strength of your and aim to establish yourself as a niche realtor. You will be better able to focus your marketing efforts on a specific group, and your real estate lead generation strategies will be tailored accordingly. You will be more likely to develop a reputation as the go-to realtor for these types of buyers and sellers.

Common real estate niches:

  1. Historic homes
  2. Luxury homes
  3. Mid-century modern homes.
  4. Neighborhoods
  5. School districts
  6. First-time homebuyers
  7. Condos and apartments
  8. Vacation homes
  9. Land for development
  10. Commercial real estate
  11. Industrial real estate

For example, it may be that you want to develop a niche in helping seniors find their perfect retirement homes. You’ll then learn what their needs are and find senior-friendly neighborhoods. Make the right connections with financial planners who understand the requirements of the seniors in your area. Developing a niche will also make it easier for you to purchase real estate leads if that’s something you eventually feel you need to do.

Utilize ‘Coming Soon’ Signs

Both ‘Coming Soon’ and ‘Sold’ signs on social media or a property’s lawn are a tried-and-true means of generating interest in real estate. ‘Coming Soon’ signs work extremely well for creating anticipation before a home for sale goes onto the market. In much the same way ‘sold’ signs are effective for gathering leads from buyer who may have an inkling that they missed out on an opportunity.

Attend Open Houses

Realtors who take the time to attend open houses can do well with real estate lead generation too. There are always going to be prospective buyers attending who haven’t committed to working with a real estate agent yet and provided you’re not stepping on the toes of open-house hosting realtor there’s no reason why you can’t network and promote yourself as a realtor.

It is always going to be important not to be too pushy or aggressive though. It’s not good to be to assertive in promoting yourself at another agent’s open house.

Generate leads on LinkedIn

The fact that LinkedIn is for professional networking makes it so that it lends itself well to finding real estate leads. That’s because it will be working professionals who are most likely to be buying or selling homes, and the only other group that will apply to are retirees. What you can do here to take advantage by joining LinkedIn groups that your target audience will frequently also be participating in. That could be a group for local real estate investors or one for first-time homebuyers.

Once you’ve built some degree of rapport, you can then follow up with interested prospects if one or more of them reach out to you and hinting they are looking to work with a realtor. A good tip here is if you’re posting in a real estate investment group or one related to home buying, creating and sharing a blog article about up-and-coming neighborhoods in your city is something you can do to really maximize your exposure as an expert on real estate on LinkedIn.

Organize Educational Events

You can also consider hosting educational events in your community to get leads on new real estate clients. One idea is to host one centered around teaching local consumers about buying their first home, what current market conditions are looking like, or what to look for in a rental property. These classes can promote your personal brand and be a means for you to drum up new business at the same time.

Pursue Every Lead

It’s fairly common for a warm lead to quickly show you that they’re not yet ready to buy or sell. This can be an even more relevant reality for real estate lead generation 2024 considering how so many people have different factors figuring into their finances now. But you should still keep them as leads, even if you see it fit to downgrade them to cooler leads. You can do things like send them postcards sharing developments in the market as well as keeping them on your email list.

Another idea might be to leave them the occasional voicemail to remind them that you’re always available for whatever they need if and when they are ready to list their home or being looking at homes for sale in the area where they want to live.

Target ‘FSBO’ Listings

The information may not be recent, but even dated figures indicating that only around 3% of FSBO (for-sale-by-owner) listings sell within the desired time are likely still accurate today. Further it is believe that only around 18% of those homes sold for the price the owners were hoping to receive for them. Finding these types of listings isn’t difficult at all, even if you’re not a realtor.

Contact Expired Listings

Realtors looking to get more out of real estate leads in Canada will do well to create lists of expired listings seen in the MLS (multiple listings service). It is entirely possible these sellers are frustrated with their current realtor and may be very open to working a with a new real estate agent. This may be particularly true if they are discouraged about not having sold their home yet and are experiencing a lot of stress because of it.

You can start by explaining the way you can relate to their frustrations, and that you’ve spoken with people in similar situations before. From there you can eventually segue into ways you’d do things differently to get their home sold for them, and ideally at the price they’re hoping to get for it.

Generate Referrals from Satisfied Clients

Former clients who are happy to speak highly of you are extremely valuable in your efforts to promote yourself as a realtor. There are studies done that suggest 36% of buyers used an agent referred to them by a friend, neighbor, or relative. The same ones indicate that 73% of buyers would use the same agent again.

Previous and existing clients can be excellent lead-generation resources, and for this reason it makes sense to remain in contact with them and have you at the forefront of their mind anytime they enter into a conversation about real estate with someone they know. Be sure to give it your all when you’re working with them if you get that opportunity and this will become a cyclical benefit for you as you are increasingly successful with real estate leads generation.

Explore Divorce Leads

Divorce leads are another way for real estate agents to find new clients. Many of the successful businessmen who buy expensive homes will be committed philanderers and there are going to be times when their wives are simply not willing to tolerate it anymore. You will need to tread carefully if you are exploring a real estate lead that is related to a couple’s upcoming divorce, but as is always the case you need to explore every lead that you have in this business.

Divorce leads are going to require some finesse and compassion as these clients usually aren’t going to be selling the home because they choose to. But if you can find and appeal to them, you’ll set yourself up with a base of extremely motivated clients.

Leverage Predictive Analytics

Predictive analytics when combined with Conversational AI for real estate can be a very effective approach as a means to generate real estate leads. Different AI programs allow you to gather and understand relevant data, which then helps you more reliably identify houses likely to be sold in your area. Armed with this information you are better equipped to identify prospective sellers and reach out to them.

Enhance Your Social Media Presence

These days a real estate agent who is promoting themselves is working to create themselves as branding. Effective branding of any sort isn’t easy, but having a sound social media presence is a really good start with it. Make sure you have profiles across multiple platforms, including LinkedIn, Facebook, Twitter, and Instagram — anywhere you can make connections with buyers and sellers.

When done right what these profiles and platform activity do for prospects is create a concrete reference point to understand who you are and what you offer. They also add legitimacy and add a human and approachable / relatable element to your professional persona. You can also be aware that the value of these platforms extends beyond conventional promotion. For maximum effect you can be using these avenues to establish yourself as a knowledgeable, helpful resource for prospects.

Try to Catch Old Expired Listings

Reaching out to expired listings was something we covered earlier here, but now we are going to suggest taking it one step further. Sometimes with expired listings it helps to start looking way back. Not many realtors make the effort to check in with sellers whose listings expired well over year ago or longer. These potential clients might have run into issues, with examples being inopportune timing or relationships with ineffective realtors.

These may be opportunities for new real estate leads if the owner is still interested in selling but their interest has cooled somewhat for whatever reason. You may be able to rekindle that in them, and especially if it is more of a seller’s real estate market at that time.

Go Door-to-Door

There are times when a whole world of good can come from getting back to basics with real estate lead generations. Door-to-door sales are one of the most fundamental, effective ways to connect with prospects in any context and this is true for real estate too. It can be intimidating for some agents who aren’t naturally extroverted and outgoing, but it is something you should try to become more comfortable with if so.

Join the Local Chamber of Commerce

There may well be lead opportunities in real estate to be found through your local chamber of commerce. Having your brand listed in newsletters and websites offers valuable exposure and legitimacy, along with the potential for a network of solid business connections that you can tap to help put you in touch with realty client prospects.

Cold Call

This is quite likely the most tried-and-true approach for real estate leads generation. It may be something that is uncomfortable for you and it is true that often converting leads into clients for real estate doesn’t occur very frequently through this means. But if you have the time available to do it and you’re not doing as well with lead generation then it is something to consider as you continue to look into every option for growing your real estate business.

Contribute to Industry Publications

Prospective clients are always going to be warmer to you as an agent when they can see you are knowledgeable and competent. An agent who is clearly in the know withthe ins and outs of real estate is more likely to be the one they’ll choose to work with when buying or selling a home in Canada. Contributing to industry publications, like magazines or blogs, is one of the best ways to demonstrate expertise.

If you can connect with reputable publishers and put thoughtful content together, you can establish yourself as an authority in your space. Establish that kind of momentum and increased numbers of leads are likely for you.

Connect with Estate Liquidators

Estate liquidators can be an overlooked resource for real estate lead generation that is still plenty valuable. These professionals often possess consistent intel on a steady stream of sellers and establishing some type of mutually beneficial relationship with them can be a huge plus as you are increasingly able to access that base and generate quality leads. This can better empower you for real estate leads management too.

Keep in mind as well that professionals of all sorts who have ties to residential properties may be able to point you in the right direction for the best real estate lead generation services in Canada.

FAQs

Are home seller or homebuyer leads more likely to be converted?

The general consensus in the industry right now is that current market dynamics and the imbalance between homes for sale and homebuyer demands makes it so that home seller leads are more frequently converted into clients for real estate agents.

Is it common for realtors using a paid real estate lead service to continue with the service once their initial subscription expires?

Yes, real estate agents most often generate enough income from additional commissions on homes bought or sold through them that it makes the cost of paid real estate leads fully worth the investment and more often than not they will renew their subscription with the best real estate lead generation services in Canada.

How are real estate leads verified to be legitimate leads before being provided to a realtor?

This would be a very detailed question to answer in full here, but real estate leads here are generated through Internet Marketing and with voluntary participation in surveys made available to prospective customers online. There is a tested methodology used to evaluate the answers they submit to the survey. That is then used to determine whether or not they are a legitimate lead who is likely to want to work with a realtor in the near future and buy or sell a home.

What do real estate agents most often do when a lead continues to stay cool for an extended period of time?

This will always be a scenario where the agent will need to make a judgement call based on the specific situation and what information they already have on the lead as a prospect. There is no standard approach to this, but what we can say is that it is never a bad idea to keep a lead on the back burner and reach out to them once a year or something similar to simply check in with a hello and ask if anything has changed with their plan to buy or sell a home.

Unlocking Success: 7 Fresh Real Estate Lead Generation Strategies

Published May 21, 2024 by Real Estate Leads

Unlocking Success: 7 Fresh Real Estate Lead Generation Strategies Real estate agents are never going to be literally jostling with each other. No one is going to be leaning on each other or getting their elbows up, but this is a figurative description of the fierce competition over securing one or more of the limited number of people who are going to buy or sell a home. And are ready to work with a realtor now. You will want to be that agent, but so will every other realtor working in the same city or town. Getting a lead on them that your competitors don’t have is huge, and this is why real estate lead generation is such a big deal.

Especially nowadays with the power of the Internet. The majority of people who start a search for homes for sale will be looking to buy a home or gauge the median home values of ones selling in their area. And 99% of the time they are doing that online, and this is how online real estate leads come to exist. There are all sorts of real estate success tips out there for you to dig into, but there’s no denying that paid real estate leads can fast track that success if you have the skills to be reliably converting leads into clients.

The ability to do that is the other 50% of the equation, and we have dedicated other blogs to converting real estate leads. But this one will be another that focuses on real estate lead generation strategies, and here we have more innovative lead generation strategies for you. We’ll get right into them, but before we do we’ll mention again that Real Estate Leads is the best real estate lead company in Canada and our ever growing list of testimonials will attest to that.

Keep in mind as well that all suggestions are only going to be effective if you are willing to apply them repeatedly and independent of whether or not you see immediate success from them. No one is ever an overnight success in real estate, and even the most successful and renowned realtors in your area will have gone through a LOT of trial and error with generating leads in real estate before they got to where they are today. Continue to apply yourself to the best of your ability and you can be there one day too.

Building Reputation

Always being on hunt for new clients is a core part of working as a real estate agent in Canada. It will always be possible to have repeat businesses from customers, and homes are a long-term investment. But recent customers are unlikely to be clients again for at least a few years. So the focus becomes on generating new leads for new clientele and then hoping that they will then also promote you to others as a realtor who is good to work with.

The best lead generation techniques are never going to be easily done though. You can target buyers, sellers, investors, or all of the above depending on your strategy and core competencies. When you are able to glean a more expansive spread of information about the potential client you are immediately more inclined to make a better guess as to whether they are a cool, warm, or hot lead if they are even a lead at all. This ties into real estate marketing dynamics because you want to be applying yourself judiciously.

One thing that is almost true is that you a shotgun marketing approach is usually never a good idea or something that will work well for you. Remember that driving real estate buyer and seller leads is essential to your business and poorly chosen or implemented strategies will hamper your ability to find quality leads and convert them into clients.

Remember as well that having real estate be a profitable career means relying on commissions. So the more leads you generate, the better. So let’s now move to looking at real estate leads through a more critical lens.

Discovery, Contact & Making a Determination

Lead generation will first involve discovering the lead, and that’s becoming aware of an individual or couple who are looking to buy a home or sell one and would prefer to do so with the expertise of a realtor helping them. You will then contact them and if all goes well then you’ll be collecting personal contact information from prospects. These prospects could be individuals interested in buying or selling a home, investors, or individuals who want to learn more about what you offer as a real estate agent.

A potential customer doesn’t becomes into a lead until after they’ve entered into communication with you and usually that’s either through a form on your website or by calling or emailing you directly. Lead generation in this way is part of a larger lead nurturing strategy that allows you to convert leads into paying clients.

And that nurturing part of it first involves making a determination about how ‘warm’ the lead is – how likely is it their going to make a move in the real estate relatively soon, or does it seems that they are just putting out feelers right now and likely won’t buy or sell until well down the road in the future. But remember that anyone who gives you their personal information has some interest in your real estate business and wants to learn more. This understand is key to real estate lead generation.

Better Real Estate Lead Generation Strategies

Articles for real estate agents usually focus on effective property marketing, and that’s fine. But before you get to that and the house is listed on the market you’ve got to secure the client. The importance of lead generation is clear as it helps you collect your prospects’ personal contact information to help them enter the sales funnel and ideally they eventually become clients who buy or sell a home through you.

Information can be collected in several ways – through a form on your website or click funnel, email, phone calls, and even in person. The success of innovative lead generation strategies is always going to depend on several factors, and the amount of your time and your budget you’re able to put into them is going to be right at the core of that. So no matter what you have to put into them here is where you need to be putting maximum focus with your strategies.

  1. Be Active Across Social Media

Real estate agents who understand the need to promote themselves for better lead generation can and should look to social media marketing right away. Certain platform are a great place to connect with other professionals and stay on top of local real estate market trends while making yourself very visible to new prospective clients at the same time. You can join communities or groups to network with others in the real estate industry or use social media advertising to establish connections with potential home buyers or sellers.

It’s recommended that you get started with social media ads if you want to generate real estate leads without spending too much of your budget. Facebook and Instagram ads qualify as being cost-effective, and of course on the other end social media is good for property sales optimization too. But as it relates to real estate leads you can measure everything from impressions to conversions, and another plus for social media ads is you’re able to target individuals based on specific demographics to promote greater numbers of clicks to your website or create lead gen ads where users have the option of submitting their contact information from social media.

When they do, you’ve got a new lead just like that.

  1. Create Email Marketing Campaigns

Lead generation strategies work well to help you collect personal information like emails, but you may miss out on potentially valuable customers if leads are not well nurtured. Once you have emails and other personal contact information, it is time to start nurturing leads and building relationships so those leads are more likely to converted into clients.

Emails sent must contain useful information and link to blogs and other pages on your website where visitors can learn more. For leads that are warmer you can segment them and send these people and have them receive more pertinent information. This can be with questions that are as direct as ‘how soon do you want to buy or sell a home?’

You should have them seeing multiple choice options with their chosen replies, and this helps you categorize your leads. Here you should be using some type of CRM (customer relationship management) platform with automation to segment leads and have personalized emails with the right information sent at the right time. This type of timeliness is a big part of effective real estate lead generation.

In instances where a prospective buyer isn’t ready to make a purchase they can be sent blog posts about the process of buying a home. Or if someone indicates they are likely to sell a home within the next three months they can be sent sales emails to persuade them that you are the best choice as their agent.

  1. Develop a Brand

A realtor should always be focused on building a brand for themselves, and this is a big part of having leads coming in to you too. An agent is their own brand, and being visible with a professional website with service pages and information about your process and what clients can expect is the most integral part of having your brand established. You want prospective clients to have a place where they can learn more about you, your services, and then with other information like how much weight you’ve put on over the last year.

It is true that many realtors do well with referrals in real estate and word of mouth, but it is still important to give prospects a place to learn more about you. A good real estate website design will include service pages and testimonials to build trust, and it should also feature content that caters to any specialties you have in your service. For example, this could be for vacation homes if you are working as a realtor in an area where the local population surges during the summer months.

  1. Form Local Connections

When a real estate agent networks well there is going to be a greater likelihood of getting leads based on people you’ve met and who have a favorable opinion of you. You can start with individuals you know in the community and attend local events like open houses to meet new people and find qualified leads. Many real estate professionals rely on referrals, and so when you meet a new person for the first time you should always give them your business card in the even they know someone looking to sell or buy a home.

  1. Build Strategic Partnerships

Building partnerships with companies is always going to be included in real estate success tips too. Your aim should be building them in your same niche but trying to have them not be in direct competition with you so that you can help you grow your business. We’ve seen how a lot of real estate agents build relationships with mortgage lenders, bankers, and insurance companies to get more referrals.

All partnerships must be mutually beneficial if they’re going to work. If a realtor partners with a mortgage company then the lender will send the realtor’s contact information to prospective buyers. Conversely the realtor then promotes the lender to the buyers they know and anyone else who they’ve worked with in the past.

  1. Traditional Advertising

Traditional marketing will never qualify among innovative lead generation strategies but it is still effective. Particularly if it can be paired with a digital strategy. Advertising on billboards, benches, and buses or in local newspapers and publications continues to be a way for realtors to get new clients and it will always be that way.

What is best is to utilize traditional marketing efforts at the same time as you are enhancing your digital marketing by sending prospects directly to your website to convert to leads. An example here might be advertising in a local magazine but adding a QR code to your graphic. Once redirected these prospective clients see a form they can fill out and if they do then they have entered your sales funnel.

  1. Build Credibility with PR

Realtors are always going to be integral in the home buying or selling process, so customers will want to be assured that you’re someone who will put their best interests first. You can build credibility and trust with prospects before they become leads by investing in local public relations (PR) and becoming a thought leader in your industry.

Those who reach out to local publications to let them know you’re available to help with any articles about real estate in the future can become ‘thought leaders’. You may also want to be searching for local online publications where a guest post written on the subject of real estate investing written by you would be something they’d like to publish.

Remember as well that lead generation doesn’t end with collecting someone’s personal information. We need to stress that lead nurturing is the next step to ensuring your leads convert into paying customers. CRM software really is best for this, and there are several popular ones you can buy and then utilize for better automation, audience targeting, and segmentation to develop relationships and build trust with buyers and sellers. Buying one will be a solid investment in your real estate lead generation efforts, and you’ll quickly see that.

FAQs

  1. What is an average number of leads a real estate agent will find each month?

This is entirely dependent on what real estate leads generation methods the realtor is using. If they are only relying on traditional advertising and not using more innovative lead generation strategies then they may only receive a handful of new leads during that time. If they are using paid real estate leads and working to drum up real estate leads online they may be receiving up to as many as 100 real estate leads if they are paying for them.

  1. What can agents do to ensure their leads are exclusive to them and not available to other realtors in the same way?

With traditional advertising or referrals for real estate leads this is simply not possible, but with paid real estate leads most providers will only provide leads to one realtor. This is a part of why they will be willing to pay for real estate leads, because of the fact they have an exclusive inside track on being in touch with that prospective client. You can always expect that with the best real estate lead company in Canada.

  1. Are real estate leads known to be more reliably converted into clients in certain parts the country?

Yes, real estate agents working in major metro regions of Canada have real estate leads more frequently converted into clientele simply because of the nature of the real estate markets here and the fact that hotter markets see interested buyers and sellers proceeding to either buy or sell homes more often because of these being ‘hotter’ markets. That said, there are smaller cities in Canada with respectable ratios for lead-to-client conversions.

  1. Do any paid real estate lead services provide guarantees for at least some percentage of leads provided being ‘warm’ leads?

No, there is never any guarantee of any lead being a warm lead. Although with Real Estate Leads all leads are qualified to the extent that the realtor can know the individual is genuinely interested in selling their home or buying one. The leads you receive may be warmer or cooler depending on that individual and as the agent you will be nurturing your leads accordingly once you’ve made that determination.

Choosing a Real Estate Lead Generator in 2024

Published May 14, 2024 by Real Estate Leads

Choosing a Real Estate Lead Generator in 2024It’s a well known fact that the early bird gets the worm, but what if you’re a bird who knows where the worm is in that vast expanse of a backyard garden bed or elsewhere. Real estate agents are always going to be keen to be first in touch with anyone who is considering selling their home, and the same will go for anyone who is looking to buy a home in Canada.

That’s the source of their livelihood, so in a figurative sense it really is sustenance in the same way the worm is for the bird. Leads can be ‘dug up’ in any number of different ways, but these days paid real estate leads are a very valuable resource for realtors.

This has many of them looking into which one is the best real estate lead company in Canada, and that’s entirely understandable as many real estate agents are very cautious about how their marketing budget is allocated. When you buy real estate leads you will want to have some assurance that they are quality, genuine leads and that the individuals spotlighted with them are actually strongly considering buying a home or selling one.

Here at Real Estate Leads our online real estate lead generation system for Canada has those assurances for you. Part of the way our system is set up is that we determine the validity of leads to a much greater extent, and as such you can be more confident in following up on the leads and reaching out to these prospective clients. It’s very beneficial, and it’s part of why we are regarded as good real estate leads provider in Canada.

But paid real estate leads are always going to be just one type of the ones you can be generation if you really apply yourself. So what we’re going to do with this blog entry is provide you with the best approach to choosing a real estate lead generator in 2024.

Need for Leads

Real estate is always going to be a competitive business, and the realtors who get ahead are going to be the ones who are more exploratory with what works well to gain more real estate clients. Proceeding to buy real estate leads can be a part of that, and there are real estate lead generation companies that curate lists of sellers or buyers who are looking actively for an agent.

That service is provided at a price, but as an agent you need to weigh all of this from the perspective that your commissions earned on home bough and sold should always exceed what you’ve spend marketing yourself as a realtor in Canada and what you’ve spent paying for real estate leads. What’s to follow with be a list of the best places to buy real estate leads and when taken into consideration and followed up on they should allow you to make more of a splash in the homebuying or selling industry.

Look at Methodology

When considering the best real estate lead company in Canada, we think you will want to see the features that agents like you would deem to be the most valuable. Lead quality and automation are at the forefront for that, and to that end you will do well to evaluate the methodologies a real estate lead provider is using. Obviously sites and providers that offer qualified, warm leads are going to rank higher than those where leads tend to be colder, less well defined, and where it is likely going to take more effort on the part of the realtor to determine in the lead should be nurtured any further.

We need to also consider that automation is such a powerful tool for real estate agents nowadays, and a valuable one considering how busy most of them are. If you are working as a realtor in Vancouver or Toronto or another big metro city in Canada you are likely going to at 110% all the time trying to further establish yourself as a go-to real estate professional that people want to list with.

Automation can include any feature that sends out marketing text, emails or calls on your behalf, and this means you are more free to spend your valuable time elsewhere. You want to look for solid automation in your lead provider along with being able to see that the leads being provided tend to be genuine and warmer rather than cooler most of the time. But price is also going to be a factor in your choice, and in addition to affordability you also want to see a solid cost-value equation in your provider.

You may also want to look for extra features like an included CRM or personalized customer support when you are choosing the best real estate lead company in Canada. Often you will find that with a good provider, although for many agents a lower-priced provider without one may still make sense if they are able to utilize CRM software of their own to enhance their relationship-nurturing efforts with prospective clients. This is especially important for leads that are now warm but show the potential to become hot leads in the not-too-distant future.

With the right types of communication and reaching out in a timely manner and at the right intervals you can do better with converting leads into clients for real estate. A CRM can go a long way in allowing you to do that more reliably and if you can get one included with your real estate lead provider in Canada then you are already one step ahead.

Choosing Your Generator

As we’re suggesting here, choosing a real estate lead generator should not be exclusively based on price. Your aim should be on a service that pays for itself in the end. In the event it is too expensive upfront, offsetting your costs unless may seem like something you’re not likely to accomplish in the long term. But again sometimes more expensive services are worth it and this will always be true if CRM software is included.

Also be taking into account whether or not the service provides exclusive leads or not. One of the things we have always touted about our paid real estate lead generation service here at Real Estate Leads is that the leads you receive will only be provided to you. There may be other realtors receiving leads for the same city or town where you are working as a real estate agent in Canada, but they will never get the same leads you are getting.

This creates the exclusive opportunity for you to be reaching out to these people, and no other agent is going to be aware of their existence at the same time. You have the chance to speak / meet with them first and convince them you are the real estate professional they should be choosing to work with. This is in large part what finding the best real estate lead generation company in Canada is all about.

If that wasn’t the case and you are receiving non-exclusive leads you’ll need to be much more rushed and less tactical in the way you approach these prospective clients. There is nothing advantageous about that at all. The ability to focus your lead buys in a specific neighborhood or ZIP code is also important for building your expertise in a certain locality.

It is true that some realtor lead services conduct the messaging for you automatically, and it is true this can be a huge time saver when you’re already working with other clients. But you need to understand and be critical of how that contact is made. If it is only done by email then you may want to take the initiative and reach out with text messaging or phone marketing too. Try to find a service that matches your preferred contact method so the client can learn what to expect when working with you.

Options for Profitability

When you buy real estate leads you are always going to be making an evaluation of value and what you’re receiving for your money. The issue with that is of course in the fact that you’ll need to use the service for some time (we’d say at least 4 to 6 months) before you can come to a definitive conclusion on whether or not you’re getting your money’s worth. One of the best things you can do to help you move forward with being patient and giving it time is to read testimonials from other realtors who may or may not be pleased with paid real estate leads from a provider.

You will also need to have a solid understanding of what your operating budget will allow for with your means to buy real estate leads in the first place. New real estate agents in Canada are going to have tighter ones, and that’s natural. But using Real Estate Leads is often still quite reasonable for them, so let’s wrap up this look at the best real estate lead company in Canada by laying out some actual numbers for the service here.

For $799 per month, you will receive a guaranteed 20 to 40 buyer leads that are in your territory – and these leads for your territory are yours exclusively and not be provided to any other Realtors. We determine availability based on our ability to provide the promised number of leads for each realtor. That is our entry level paid real estate lead package, and you also have the option of:

  1. $849 for 20 to 40 buyer and seller leads monthly
  2. $1499 for 50 to 90 buyer leads monthly
  3. $1549 for 50 to 100 buyer and seller leads monthly
  4. $2599 for 110 to 200 buyer and seller leads monthly

Plus you also have the option at any time to move to a monthly arrangement bases on a yearly contract that delivers the same number of quality real estate leads but for a better full-year price.

Business growth is guaranteed, and we do really consider ourselves to the top option for anyone who is trying to decide on the best real estate lead company in Canada.

FAQs

Is It Worth It to Pay For Real Estate Leads?

The numbers of real estate leads that are converted to clients when the lead is obtained as a paid lead does confirm that paying for real estate leads is usually a worthwhile investment for a realtor.

What Are The Best Ways to Get Real Estate Leads?

There are several ways of getting leads in real estate that qualify to be included among the best ways. Buying real estate leads is joined by networking, community involvement, social media marketing for real estate, and cold calling for leads.

Can You Tell Me How Much It Costs to Buy Leads?

The amount that a real estate lead provider in Canada will charge for the service will vary, but for most of them the introductory package where a realtor will receive less than 50 leads per month will cost somewhere in the vicinity of $800 monthly.

What Are The Ways Real Estate Lead Generators Make Money?

Real estate lead generators are profitable exclusively based on the monthly fees paid by realtors to use the service. This is the only way real estate lead generators make money.

How Hard Is It to Get Clients As a Real Estate Agent?

It will always be at least somewhat difficult to get clients as a real estate agent unless you are living in a very small community and you are the only realtor working in the area. If you are a realtor in a large or medium-sized city in Canada it is nearly always going to be a challenge to have the flow of new clientele you would like to see for yourself.

20 Proven Strategies to Boost Your Property Management Lead Generation

Published May 7, 2024 by Real Estate Leads

Property Management Lead GenerationThe fact that real estate agents in Canada will be keen to work with investor buyer clients needs no explanation, as these are the types of clients who are most likely be buying additional properties along the shortest timeframes. Often these homes are purchased with the aim to have them rented out while the property increases in value, something that is nearly guaranteed in major metro regions of the country. These places will need to have someone overseeing them, and that leads us to property management leads for realtors.

That is going to be the focus here for this blog entry, and it is a bit of a departure from what we usually discuss here with lead generation for realtors. But it is still lead generation, and especially valuable if you are realtor working within a referral network that includes a local property management company. Bring new clientele to them and they will be more inclined to do the same for you when the opportunity arises.

Success in real estate is very much tied into networking effectively, and it’s also tried that traditional approaches to real estate lead generation can dig up leads that won’t go into the standard homebuyer / home seller boxes. Property management leads definitely qualify here, and it may also be that these investor buyers directly ask you to point them in the direction of someone who is able to manage the property if it is not something they can do themselves.

As a realtor you are always being evaluated based on whether or not you have a wide breadth of knowledge on everything related to real estate markets in Canada and the real estate business as a whole. Realtors who have clients approaching them more often than they are approaching prospective clients are nearly always agents who have done well with this. If property management can be a part of your related expertise too then you stand to do even better because of it.

So let’s get into it and lay out 20 proven strategies to boost your property management lead generation.

Mortgage Rate Connection

Before getting to them we should start by pointing out that in today’s housing market the high mortgage rates for buyers are more conducive to better property management leads for property management companies. This is because as high rates cut into the ultimate value a seller can get for their property, many homeowners are opting to rent out their properties rather than selling them.

This is a different look on it than the investor-buyer angle we touched on at the beginning here, but the same underlying reality remains – there is a growing demand for skilled property management for buyers who have purchased a home but are not living in it at this time for whatever reason. In any such scenario what comes to exist is an advantageous situation for realtors who have professional network ties to property managers looking to expand their client base and get property management leads.

All of the points we’re about to lay out here are in line with leveraging referrals and business networks to harnessing the power of digital marketing. And as you’ll all know a realtor who isn’t having success with their digital marketing efforts these days is likely not enjoying the growth of their client base they were hoping to see when they chose to switch careers to real estate.

Right then, let’s get to the first of our real estate management related lead tips.

  1. Referrals

Referrals are always a great source of new business of all sorts for realtors, and the ongoing beauty of them is that as you do well as realtor serving your clients the greater numbers of them you’ll have referring you to others for real estate services.

Done right you can be having them from new clients from friends and family, local BNI groups, realtors, and other clients. Leveraging your existing network with maximum effectiveness is always going to involve asking for referrals too as needed. If you know you’ve done well in meeting your clients’ expectations then you should be very confident in approaching them and asking for a referral.

Satisfied clients and professional contacts can often provide recommendations to potential leads. There is also the option to create ancillary revenue by charging a referral fee for your own referrals.

  1. LinkedIn

This social media career networking platform can also be good for property management leads. You can use it to connect with potential clients, join industry groups, and share valuable content. It’s a powerful platform for B2B lead generation and if you are diligent about networking through it then it becomes likely that you will develop working relationships with both investor buyer clientele and the property management companies they will be looking to work with.

  1. Event Marketing

Here’s another good consideration when you’re looking to establish these types of network opportunities with the aim of being better informed and equipped with information about property management for real estate clients. Think about hosting or attending industry events to network with potential property management clients, ranging from local real estate meetups to larger industry conferences.

  1. Cold Calling

These types of more traditional real estate lead prospecting methods may seem old and outdated, but the second part of this is simply untrue. It is entirely true that cold calling can still be effective, and those who are new to real estate in Canada will do well to get out there and start doing it. You don’t need to overthink what you’ll do and what you’ll say, but what you will need give more thought to is how you’re targeting the right property owners and property investors in your local market and offering clear value.

  1. Facebook

All social media marketing platforms can be used for powerfully effective promotion of you and your real estate services, but the consensus seems to be the Facebook is the best because it’s the one that is most used by the slightly older demographic – the same people who more often have the means of buying a home in Canada to begin with. Use targeted Facebook advertising or post in local groups to reach potential clients, and also consider running ads targeting landlords or real estate investors.

Company operations can use advanced targeting options in Facebook Ads to reach a larger, more specific audience. Consider retargeting ads to website visitors or people who have interacted with your content.

  1. Podcasts

If you’re confident in your presentation abilities then a podcast may work well to launch your first marketing strategies or provide a boost to your property management leads, and many times these fresh takes on the efforts produce surprisingly good results if you stick with them. What you can do is start your own local real estate podcast or guest on existing ones if you feel they’d like to have you and you know how to be in touch with the hosts. Discuss industry topics to establish your expertise and reach a larger audience.

  1. Local Businesses & Strategic Partnerships

Realtors who are only just starting out in a new career will do well to partner with local businesses that serve the same market. Examples could be moving companies that might recommend your services to new residents or as we’ve discussed a property management company that is eager to have new clients and your investor buyers would be most welcome. Consider joining local clubs and the Chamber of Commerce too and attend meet-ups to build a network that will likely start to uncover real estate leads for you eventually.

  1. Direct Mailing

This one doesn’t warrant us going on at length, but realtors always gain some degree of an advantage when they send targeted direct mail campaigns to potential leads. This could include newsletters, postcards, or informational brochures about your services and you also have the option of mentioning your familiarity with property management and / or being in close contact with good local property management companies.

This could also be for a homewatch service in Canada for people who own homes but are away from them for long stretches of time during the year.

  1. Reading Local Review Forums

Being actively involved in support and community is wise for anyone looking to establish themselves as a realtor. We recommend that you participate in online forums related to property management or real estate, and make yourself very visible as someone who is an SME and ready to answering questions and share potential insights. This can also help attract potential clients and ones that may come with property management leads.

  1. Look Through Niche Forums

Equally advisable is monitoring local listing reviews like ones Google and Yelp to find homeowner landlords who are having difficulties with managing the properties they own that currently have tenants in them. You can then reach out to offer your services.

  1. Browse Newspaper Ads

Another great way to find those first 10 or 20 clients is to look for rental listings or properties for sale. Reach out to the owners to offer your property management services.

  1. Content Marketing

This list was never created with an emphasis on being in order of importance, but if it was then creating and publishing real estate content on your site or on social media platforms with inbound links to your real estate website is another hugely effective way of generating real estate leads. Create blog posts, infographics, or eBooks that provide insights to property owners.

  1. Google Ads (PPC)

Established PMCs can run pay-per-click (PPC) campaigns on Google to appear in search results when the searcher enters relevant keywords. This can help attract landlords or property owners who need help with managing properties they own. This is up there among the best online marketing strategies for real estate.

  1. Search Engine Optimization (SEO)

A realtor website that is optimized for SEO and features content with relevant keywords will rank higher in search results, promote better visibility and attracting organic traffic. It goes without saying that this is also big for property management leads. If you’re not capable of doing this on your own then you should hire someone who can do it for you. It will cost you of course, but it’s going to be money well spent. Even if you need to hire a web professional and writer separately.

  1. Email Marketing

All successful realtors will utilize email marketing as part of their efforts. It is smart to nurture your existing email list with regular newsletters or updates, and when done right you’ll be providing valuable information and promoting your services to encourage leads being converted into clients.

  1. Use YouTube

Real estate marketing through YouTube can be beneficial too, especially if you are able to create and publish educational videos on property management topics or advertise on relevant channels that let you reach wider audience through YouTube. It will increase the likelihood of you making network connections with people who work in real estate property management.

  1. Webinars

Consider hosting webinars too, especially if you already have an established audience. Choose relevant topics that provide value to your audience, which may include property management for absentee homeowners. This can help position your company as an industry expert and attract potential leads.

  1. TV Ads

You can go with TV ads too, depending on your budget. For most realtors the cost of this will simply be too much, but you’re never going to be in front of a wider audience than you will with TV and if you do this right it will be a huge boost to your brand visibility.

  1. Billboard Ads

Many realtors employ outdoor advertising, with billboards, bus shelter and bus signage etc. It can help increase local visibility for realtors that already have at least something of an established reputation. It is particularly effective for property management leads when the ads are seen in specific areas of the country where there are fewer realtors working and with less property management options alongside that.

  1. Pay-per-Lead Services

Use a paid real estate lead generation service like ours here at Real Estate Leads. This will have an upfront cost for the realtors, but it can provide a stream of potential clients who are actively seeking management services and this will add to your collection of warm property management leads.

FAQs

What Types of Homebuyer Clients Are More Likely to Need Property Management?

There are two types of clients that are most often going be asking their realtor about property management. These are investor clients who have bought the home with the intention of renting it out until it is sold for a profit at a later date, and then people who intend to live in the home they’ve bought but will be unable to do so at this time.

Is It Possible to Incentivize Clients to Go With a Certain Property Management Company That I Have as Part of a Referral Network?

Yes, but it will require that you offer them something on your own behalf or have the property management company do the same. One of the most common ones is to have the company offer the client a discounted monthly rate if they are able to commit to a 1-year or longer term for property management services.

On your end you may be able to offer them something along the lines of regular market updates or a free market evaluation for the property in the future when market conditions may indicated the property is worth less or more.

How Often Do Realtors Provide Property Management Services on their Own and Independent of a Property Management Company?

It does happen, and some realtors who are further along in their career and content with a lower number of active listings being pursued may have time and expertise to be able to manage the properties for investor clients who have bought them. But if you are a realtor who is more in the middle of your career and very preoccupied with buyer and seller client volumes and not knowledgeable about property management then it is likely not something you would want to consider.

What is the Best Way to Make My Affiliation with a Property Management Company Visible to Prospective Clients?

The two best ways of doing this are to have a small logo icon on the rear of your realtor business card, and then similarly have that logo on the ‘partners’ page of your real estate website. On the website you may also want to expand and say that you are happy to be able to refer clients to a real estate property management company that you believe has the standards excellence your clients will be looking for. You can be complimentary of them in other ways too, but remember to keep it short on the website page.