One thing about living in Saskatchewan that will locals will tell you is the way the land stretches endlessly in the horizon no matter where you are in the Province. Makes sense at the Prairies are the flatlands of Canada and much of Manitoba and Eastern Alberta are the same way. This expansiveness means that bigger Saskatchewan cities like Saskatoon and Regina can have larger suburban and satellite city regions in ways other places in Canada can’t. This factors into housing affordability too, and that’s central to the way realtors will approach real estate business in Saskatchewan.
Like any region in the North America though, that affordability is lessened as compared to before and more homes with higher values means more real estate agents starting to work locally in cities and towns of Saskatchewan. If you are new agent in Saskatoon or Regina you may already be getting paid real estate leads from us here and also doing everything else you can to attract real estate clients in Saskatchewan. When you are new to this career it is so advantageous if you can start working with multiple clients as soon as possible.
We absolutely get that, and we know that real estate is a very competitive business in Canada. Maybe less so in Saskatchewan, but still more that some new realtors might appreciate. If you’re one of them and you’re ready to take your Saskatchewan real estate business online then it is time to become fully aware of the benefits of an online presence for real estate. Every other agent is going to have their website too, so it becomes all about having would-be clients directed to your site rather than theirs.
The best way to do that is with good content (try to have a blog on your site related to real estate in your Saskatchewan city) and then regular activity on social media platforms. You’re active with sharing smart and accurate insights around buying or selling a home in Saskatoon and then inviting viewers to visit your site if they’d like to learn more. Or be in contact with you directly to discuss their interests. There is a lot more to Saskatchewan real estate marketing online, and there’s a lot to learn once you look past the option of paying for rea estate leads. What we’re going to do with this week’s blog entry here is to provide the 5 main reasons that realtors here need to have a strong online presence.
More is Required
One reality with real estate business in Saskatchewan is that it’s a hyper-competitive, tumultuous landscape right now with a lot of challenges for agents. It’s not easy at all to be standing out online to managing client expectations in a digital-first world. It’s going to be more doable for an experience and more established realtor to pay someone to handle the digital end of their Saskatchewan real estate marketing, but it’s certainly worth it if you can and especially because social media for real estate is something that’s so essential for getting new clients.
But a lot of realtors – experienced or not – won’t be savvy enough with social media. So it’s something you may want to learn with having an online presence for Realtors. Because it really is an integral part of one, and maybe second only to having an SEO optimized website.
Brand is Needed
Realtors that really want to see the benefits of an online presence for real estate are going to need to start building their brand. A recent real estate marketing Report revealed that building a personal brand online should always be among the top two priorities for real estate agents today. It reinforces the fact that successful agents need to have at least some measure of a brand to their name with the way it’s regarded online.
If you want to attract real estate clients in Saskatchewan you’ll be doing increasingly better with that if your brand is a work in progress and moving in the right direction. Start at the start with having an attractive and user-friendly real estate agent website that is SEO-optimized with the keywords that local homebuyers or sellers will be using as they get closer to being ready to work with a real estate agent.
Your website will reflect your commitment to quality and sets the tone for the level of service you provide. When you are ready to take your Saskatchewan real estate business online it is going to start with claiming a web domain for yourself and then having an aesthetically-pleasing, user-friendly designed website located there. Make sure it has the blog, and if you’re not capable of writing then you can pay someone to blog for you.
Content Works for Visibility
Many times when a realtor has a website they will also use a Content Delivery Network with it to ensure that they have good content being published. Either through the site’s blog or via social media platforms. This will be another expense but it’s very worth it as it saves you time and allows you to focus more of the day-to-day aspects of your business while you know you have successive publications all scheduled.
There are cutting-edge solutions, and the most notable ones right now are utilizing artificial intelligence (AI) to drive efficiencies and boost productivity through advanced automation. They streamline the processes and help agents deliver the service that today’s clients expect.
The Need to Convert Leads Generated
Real estate lead generation is one thing and for real estate business in Saskatchewan it’s of pivotal importance. But getting leads for real estate agents is only half of the equation, as those agents need to be able to convert them too. There is going to be pressure to consistently find potential clients, build meaningful relationships, and guide leads through to conversion. Warm leads that go cold and eventually lead to no conversion is what you need to be avoiding to the best of your ability, and this is why a CRM (customer relationship management) application is also good as a part of Saskatchewan real estate marketing.
With these technologies it becomes much more possible for agents to generate more leads, direct targeted traffic to their websites, capture valuable contact information, and effectively nurture relationships until they’re ready to convert. With the right tools agents can streamline the entire lead process, enabling them to focus on what they do best — closing deals.
Static Solutions Increasingly Ineffective
One of the realities with having an online presence for realtors is that there’s so much value in having visual representations of properties clients have sold through you. You make that happen by first getting the leads, converting the lead into the client, and then helping them sell the home to their full satisfaction. Maximizing and getting the most out of your digital marketing approaches is how you will bring the largest numbers of leads into your circle, but nurturing those leads now needs a more dynamic and less static approach.
There are now lots of software as a service (SaaS) options with cloud-based tools, marketing solutions, and branding resources that realtors can incorporate into their efforst and convert leads into clients more reliably. SaaS ensures agents are always using the most advanced technology without dealing with installations, maintenance, or costly upgrades — saving time and reducing operational overhead.
Huge Gains to Be Had in Online Networking
The last thing we’ll mention around real estate business Saskatchewan is the lasting value of a traditional approach to getting clients for real estate – networking. Among the benefits of an online presence for real estate is the fact that if you are able to build referral networks with other housing-industry related service providers it can hugely beneficial in growing your base and getting more and more leads into your sales funnel. It is an approach that may not work as quickly as social media marketing, for example, but it’s still worth the effort.
Do some research on how to build a referral network online and you’ll see how many people do this by highlighting the other providers in their social media networks. And then those individuals will be doing the same thing for you if their customers or clients might be ready to buy or sell a home in Saskatchewan. There is real value here too when the aim is to attract real estate clients in Saskatchewan.
That’s all for now, and if you are interested in real estate agent leads for Saskatoon or elsewhere in Saskatchewan then you can learn more about how it works to get paid real estate leads from a provider like us, and testimonials from other realtors across Canada who are pleased with the service and the way it has helped them grow a real estate business. Be in touch if you want to take your Saskatchewan real estate business online.
