For generations much has been made of the Charm of the Maritimes, and if you’re in Atlantic Canada you’ll know exactly how it is so charming. It seems that charm has never been so apparent for people in Canada than it is right now, as the last 5 years have seen the largest inflow of new residents into Atlantic Canada ever seen in any half-decade period. Many of these newcomers are moving to Nova Scotia, and Halifax isn’t the only location they’re choosing for the purchase of homes or vacation properties. Realtors benefit from this, and it pushes the need for real estate marketing strategies in Nova Scotia.
And that’s because the Nova Scotia real estate business is increasingly competitive with ever-greater numbers of new realtors eager to work with this surge in potential clientele. Meaning the people who are interested in buying homes in Nova Scotia, and then also for homeowners in the Province who’ve decided they’re going to list their home and are ready to work with an agent in the near future. There is always going to be the need to generate real estate leads, and that’s something that is more challenging for those who are new to the business.
That is part of the long-term aim to grow your PREC, and while that does take time there are real estate audience growth tips that you can make a difference. We specialize in paid real estate leads for Nova Scotia here, as well for any other city or town in any Province in Canada. Having them can make a real difference for a realtor in the early days of their career, and we can encourage you to read testimonials from realtors who have been very pleased with our service.
And of course you need to get practice with converting leads into clients. Then there’s the fact that there will be warm leads that look promising but go nowhere. This is why you need to be constantly adding a reasonable volume of leads to your pipeline. The way to do that is, quite simply, to be introduced to people who are ready to buy or sell a home in Nova Scotia.
There are all sorts of possible ways that can happen, and there are proven real estate strategies for Nova Scotia. Many of them will not be exclusive to the region, but some of them will be. We will go over both of them with this blog entry here this week, and the aim will be to help realtors in Halifax and other cities in Nova Scotia do better for themselves and have greater number of homebuyer or home seller clients. Start growing your local audience today!
Be Where They Are
We can start by saying that establishing a solid client base as a real estate professional can be much more difficult than some agents will imagine. The first thing to say is that every realtor must have a website and a strong online presence, including being active on social media for realtors. This is going to be true whether you’re new to the business, facing a plateau, or ready to break through to new levels of success. You are going to need to grow your audience if you’re going to have increased success in your career working as a real estate agent.
With a large and engaged audience you are going to have increased visibility, and this goes a long way with Nova Scotia real estate business. When agents are able to strategically build a network of followers, agents can position themselves as trusted authorities in their market. They will be better equipped to offer valuable insights, tips, and listings that resonate with their audience. Eventually this should lead to greater number of client inquiries, referrals, and repeat client business coming your way.
Agents with robust online audiences also have an edge in marketing listings, with more of the ability to amplify property exposure through direct channels like social media and email lists. Doing that is also part of real estate marketing strategies in Nova Scotia, and being active on social media platforms and sharing your expertise with the local real estate market can help you build a sustainable, scalable business model. More to your aim, though, you will be top of mind when clients are ready to buy or sell.
Define Audience
The definition for a realtor’s audience here is the potential clients who resonate with their brand, message, and services. When you categorize potential clients based on factors like demographics, interests, buying behavior, and location, you are set up to create targeted and personalized marketing strategies. This is conducive to more tailored messaging, content, and outreach efforts that will better resonate with the segment you’re hoping to connect with more meaningfully, and specifically with the goal of bringing some of them onboard as new clients.
It’s also helpful if a realtor can develop a niche for themselves, and if that’s something where you can see yourself being more of a ‘fit’ for certain clients based on their buyer prerogative then that’s going to be front and center with the real estate audience growth tips that you can incorporate for yourself.
Your niche could be for luxury properties, homes for military families, or eco-friendly homes. If you are able to specify your expertise it helps you find ideal clients in a more targeted way and this can be hugely beneficial. One thing that’s not talked about enough with this approach is that if there is a fit for you then it can really simplify your marketing efforts. Craft your personal branding around your niche so that your message comes across stronger when you speak directly to your ideal audience’s needs and interests.
Powerful Social Media Strategy
There is no debating the fact that today social media is one of the best, most cost-effective, accessible tools to expand your audience. If you’re a realtor in Nova Scotia and you’re not active on social media platforms then it’s time you started to be active. If it’s not something that you think you’re capable of then you should pay someone to handle it for you – the cost will be entirely worth it and social media promotion is right at the top of proven real estate strategies Nova Scotia
Instagram is ideal for sharing personal updates and stunning property photos, while LinkedIn is better suited for market insights and professional achievements. If your can justify the cost then also consider running targeted ads to increase visibility and attract new followers on your primary platform. Put even more effort into it and create a social media calendar so you can schedule the posting of valuable content, and this is something you can do if you have a content delivery network set up for your real estate agent website.
The reason that’s advisable is because consistency with you social media posting is important for a real estate agent anywhere in Canada. With a CDN you can have all your social media activity nicely scheduled for you, and again if you can’t create the content yourself you always have the option of paying someone to create it for you.
Equal Importance for Email Audience
You can start growing your local audience today, and the three points we touched on above are greater places to begin. But realtors in Nova Scotia are going to be encouraged to put no less important on email marketing for real estate agents. Yes, social media is an excellent tool for growing your audience. But it comes with risks like algorithm changes, platform issues, or account shutdowns.
An email mailing list is always going to be much more stable and for that reason it may be even more doable to use this tool strategically. A list that will likely benefit from less frequent, more targeted communication. Many agents quickly come to identify that sending valuable content — examples being market updates, event invitations, and quick polls — will usually lead to a few inquiries from individuals who are ready to work with a real estate agent.
Equally valuable here for Nova Scotia real estate business are email templates that allows the sending of focused and smart communications that are ready made for you and will save you time for the reason that you won’t need to write out that communication yourself.
Gain from Local Engagement
There is a lot that a realtor can gain from mirroring their online efforts to grow your audience in person. Local events and clubs are good places to have networking opportunities to meet prospects face to face. Attending community events that align with your interests or passions will increase your visibility and let you build genuine connections along with real estate audience growth tips.
Be especially on the lookout for other professionals who are excelling in their fields, aware that some of them may also have good information to share related to real estate marketing strategies in Nova Scotia. Be selective about the ones that you add to your referral network, but once you do then you can engage in cross-promotion on social media too and ideally they will do the same for your through their social media profiles on different platforms.
Mutual promotions can help both parties expand their reach and grow their audiences, and each of will have your referrals carrying more weight if you are known to be legitimate subject matter experts. So do you everything you can be to be a Nova Scotia real estate SME as soon as possible. Once that’s achieved then you can be even more assertive with sharing your market knowledge and professional insights with your community on podcasts or in local magazines. Sign up for Real Estate Leads here and start growing your local audience today!
