People drifting eastwards from Ontario to the Maritimes is a trend that continues to be strong over the last few years, and many times it’s people who see that move as a way they can live in a nice location and be able to own a home. The second part of that wish list may not be possible where they’ve spent most of their working lives, and it may be that they’re now able to make the move and have a better life in a place where they can have a yard. This has certainly led to a warming up of the real estate markets in Provinces like New Brunswick, and as you’d expect more people are buying homes in Saint John and Moncton.
Realtors here will see the opportunity in potential clients who are buying homes or selling them for larger selling prices. Anyone who’s income is entirely commission-based is going to understand how all of this works perfectly well, and these agents are going to be looking for real estate success in New Brunswick. Even though there’s more and better business to be had, there is still not going to be enough of the proverbial pie to go around and so these same agents need to have strategic marketing goals for real estate.
We’re well into the new year now, so this is a good time to go over real estate marketing goals 2025 and with a specific focus on what real estate agents in New Brunswick need to be putting their energies towards as they seek to generate real estate leads and have greater numbers of people buying and selling homes through them. The overarching message is going to start and end with the fact that you need to have maximum visibility as a realtor online.
Every real estate agent anywhere in Canada is going to have their own website now, and so the focus needs to be on what you can do with New Brunswick real estate marketing strategies to have visitors directed to your website, and not to one of your competitor’s sites. Someone who is a realtors in the same city and is looking to get the same slice of that pie that you are. If you’re a new agent working there then we will always recommend paid real estate leads for New Brunswick if you’re ready to join, but there’s other information we can share here about what you can do to have more new potential clients going into your lead funnel. So let’s get started and learn how to set powerful goals in New Brunswick real estate.
Leads Online
We can start by making you aware that generating high-quality online leads remains the top marketing priority for nearly 40% of real estate professionals. The focus with leads is increasingly on quality of leads rather than the quantity of them, and that thinking is very much in line with what we do as a lead provider for New Brunswick real estate. We qualify the leads we provide to you, and they’re validated based on results that are voluntarily submitted to online surveys about buying real estate.
With your real estate marketing goals 2025 it is going to be best to focus on strategies that attract serious buyers and sellers as opposed to casting a wider net. It’s advisable to aim to increase your lead conversion rate by a specific percentage over the next quarter, and to do that you might need to be targeting criteria differently or improving your lead nurturing process. But in advance of all of that you need to have an overarching perspective of the need to start establishing a brand for yourself.
Personal brand development is important when it comes to Strategic marketing goals for real estate. Among those reporting gross commission income of $400,000 or more the consensus was that building a solid personal brand development is just as important as lead generation. This is a reflection of the way that as a real estate business grows the agent’s brand becomes increasingly pivotal in whether or not they’re standing out from other agents in what will always be a crowded market.
Being active on social media and establishing yourself there as a reputable local real estate pro is going to be a part of those strategic marketing goals for real estate. Set a goal to consistently publish smart, accurate, and timely content on your website or social media platforms. You may want to set a specific number of articles, videos, or podcasts to be published or shared per month that showcase your expertise and the unique value proposition that you have at the forefront of your New Brunswick real estate marketing strategies.
This doesn’t mean that you need to be posting on social media every day, but you will be distributing email newsletter at least every quarter and creating and sharing video content at least once a week. Growth-minded agents in New Brunswick will also be updating their website at least every quarter, and asking satisfied clients if they’ll share testimonials that can speak to other would-be clients about how you provide top service as a realtor in Saint John, or Moncton, or Fredericton – anywhere in the Province.
Leverage Existing Database
The next priority for these agents should be seeing what can be done to generate more opportunities from existing databases ranked as the third priority. This underscores the importance of nurturing relationships with past clients and leads, and that’s going to be central with New Brunswick real estate marketing strategies too. Consider the information from a real-estate industry report in Canada from 2 years ago that found that 30% of solo agents don’t use a CRM (customer relationship management) program at all.
You’re going to be at a disadvantage with generating real estate leads if you’re not using one, unless you have the time and attention to detail to be able to keep track of this all on your own. But for most using a CRM means major time savings, created efficiencies, and boosting of overall lead conversion strategies. What is always best is to implement a systematic approach to database management. You will be updating contact information, segmenting your database for targeted communication, establishing a consistent follow-up schedule, and making best use of key automations that are made available with the CRM.
There are also real gains to be had with lead generation and getting new clients in real estate if you can diversify your marketing channels. The same report we talked about earlier indicated that agents using five or more marketing channels to promote their listings made twice the commissions as compared to other realtors who were not active in this way. This emphasizes the importance of a multi-faceted marketing approach when it comes to marketing properties if you are working with clients who are selling a home.
Getting to your real estate marketing goals for 2025 will also likely involve you broadening your horizons when it comes to digital marketing materials, and specifically with embracing video marketing. It’s increasingly a part of what realtors will include with digital showings of properties, and with the use of drones to get bigger and more telling views of the home that is being sold.
Agents who were asked to list the most underrated marketing techniques said that it was the use of video for virtual home showings that was the most emphatic change. This indicates an opportunity for those who embrace it earlier than competitors, and often it makes sense for a realtor to hire a videographer if they are working with high-profile clients around the sale of a luxury home in New Brunswick. Again here it’s good to have specific and concrete aims with strategic marketing goals for real estate, and you can do that with all of your digital marketing mediums too.
As an example you might want to set a goal to create and publish a specific number of video content pieces each month. Why not start by saying you’ll aim to do half as many more this month and next, and then double the amount after that. This could include property tours, market updates, or client testimonials.
Website Optimization and SEO
The most pressing need of all, however, is going to be having your website come up high in search engine results when someone searches ‘city’ realtor for anyone of the ones in New Brunswick where you might be ready to work with clients. The need here is the same as anywhere else – you need to have your real estate agent website fully search engine optimized.
This is definitely one aspect of all of this where it make a LOT of sense to pay an SEO expert to optimize your site for you. Business websites have overtaken social media as the most important marketing tool for 2025, and without good SEO an agent’s site isn’t going to the listed on the first page of SERPs. This shift highlights the importance of having a strong online presence that you control.
Make your marketing budget increases strategic too, and as for most agents they’ll often spend more than 10k a year in different avenues where they market themselves and their services. Consider how you can strategically increase what you put towards marketing to stay competitive, and it may also be a good idea to increase your marketing budget by a specific percentage. Funds might be better directed to areas that align with your other marketing goals, and examples of this could be video production or having a website optimized for SEO.
This is just a small portion of what can go into creating real estate success in New Brunswick for agents who are newer to the business but especially eager to work with as large a volume of clients as possible. Any of those realtors who’d like to start with paid real estate leads for buyers and sellers can sign up here, and we’ll encourage you to go further as you learn how to set powerful goals in New Brunswick real estate.
