millenials real estate

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Analyzing The New Nationwide Mortgage Regulations

Published April 19, 2017 by Real Estate Leads

One of the best pieces of advice you can give to help a realtor get more listings is to put in the time and network, network, network. For a prospective homebuyer who needs a mortgage to purchase their first home, one of the best things they can do is familiarize themselves with Canada’s new mortgage regulations and how they’ll affect their purchasing power. So feel free to pass this correspondence along if you know anyone it might benefit.

It was late last year that Canada introduced its new mortgage rules, and the term that was used for them was ‘promoting responsible homeownership’ – which in large part means more of buying a home to live in it rather than as as a speculative investment purchase. So while the changes were geared toward curbing foreign real estate speculation and, to a lesser extent, promoting low loan-to-value mortgages, for the majority of Canadians what matters first and foremost with the new regulations is how it will affect affordability for the average Joe or Jane.

More specifically here to put some parameters on our discussion, let’s say they’re a first-time homebuyer purchasing with less than 20% down. Or what’s called the interest rate stress test.

Let’s also preface somewhat by looking at how the affordability of Homeownership has been helped in recent years by low interest rates and the availability of high loan-to-value mortgages backed by mortgage insurance. What would be the result, however, if those rates jumped as they’ve been known to do? The government’s response to what could potentially be a bubble bursters was to introduce tougher interest rate stress-test criteria in the latter part of 2016, aiming to make perspective homebuyers aware of the potential for a future rise in interest rates.

So if you’re an average homebuyers with the on-paper means to afford a home – but not endlessly deep pockets – what does all this mean for you? The less-than-rosy answer is that you’ll likely have less money to work with. Here’s why.

Taking The Stress Test

Lenders and mortgage insurers will weigh two debt service ratios when qualifying you for a mortgage and mortgage insurance.

-Gross debt service (GDS)
These are the carrying costs of your home, such as mortgage payments, taxes, heating, etc., and how they stand in relation to your income.

-Total debt service (TDS)

The sum of your home carrying costs (mortgage payments, taxes, heating, etc.) plus your debt payments (credit cards, student loans, car loans, etc.), with all being measured in relation to your take-home income yearly.

To qualify for mortgage insurance, the highest allowable GDS ratio is 39%. The highest allowable TDS ratio is a little more accommodating, coming in at 44%.

Many prospective buyers will technically at least qualify for a fantastic five-year fixed mortgage rate from your bank (2.94%, for example), but it’s now important to keep in mind that the new rules use the Bank of Canada’s five-year fixed mortgage rate (4.64% at the close of 2016, for example) to make a determination on whether you can afford your mortgage payments.

The purpose of this stiffer affordability standard is to serve as a buffer to test whether you could still afford your regular mortgage payments if (and some economists state it’s quite likely) interest rates were to rise dramatically.

Bottom line is, the new rules mean you can afford less house for your income – approximately a 20% to 30% reduction in the mortgage amount most first-time buyers would qualify for.

Best Plan For Prospective Buyers

These new mortgage rules will likely not be reevaluated for many years now. However, many buyers will still be able to work within them. A revision of plans or timelines may be needed, but first-time homebuyers can still get into the real estate market.

Smart prep work in advance of buying your first home will be to lay the groundwork for this responsible homeownership they speak of: start by reducing your consumer debt, saving for a larger down payment (a big one!), and finding a way to boost your overall financial fitness.

Help your clients with their mortgage needs by recommending them to a mortgage broker you trust, and see to it you have more clients to refer in the first place by checking Real Estate Leads Availability here and having qualified online-generated leads in your area provided to you exclusively.

Creating Yourself as a Brand as a Realtor

Published March 27, 2017 by Real Estate Leads

Here at Real Estate Leads, we won’t even began to suggest we’re experts on the subject but we do know of a number of tips for getting ahead as a realtor. These days – in the age of digital media – one of them most prominent of them is being able to create yourself and your services as a brand all within itself. Some of you may not know exactly what that entails, so let us explain.

What Exactly is Branding?

To give a definition, branding is “the marketing practice of creating a name, symbol or design that identifies and differentiates a product or a service from other products or services. In a nutshell, a brand is what sets us apart from our competition.

That’s exactly it – we want to secure greater numbers of clients, and setting ourselves apart from our competitors in the industry is key to doing that. Clients have choices – plenty of them. Being really good at what you do just isn’t enough. You need to start making yourself recognizable as a distinct choice for them. Different from others. A unique name or catchy slogan won’t come even close to doing that on their own.

Every part of your marketing collaterals need to be geared towards creating a greater ‘whole’ – if you will – that’s regarded by prospective clients as a brand.

What Makes Up a Brand?

There is the “look of a brand” or the visual components. This can include logos and colours that you use on your website, specific repeated images, communication language choices, etc.

To use a very well known example, think about Apple. The distinctive logo, the “i” precursor in the titling of its products, etc. You associate a quality personal computing product when you see them, right?

When done properly, your brand will tell your customers exactly who you are and what they can expect when they use your company.

Creating your brand involves online and offline strategies, and that probably comes as no surprise. Your brand might begin with your website. Give some thought to the following; when someone goes to your website from one of your promotions, what do they see? Do they see the same logo? Do they feel like your website is an extension of your personal brand that you have built? If you can’t say ‘yes’ to that definitively, you either may not have much of a brand for yourself, or your brand is a work in progress.

That’s perfectly fine, and it’s not like this has been a staple process for realtors for decades. We’re still adjusting to the information age.

Getting Started

You want to create a ‘total’ brand. That’s the sum of two parts; the first being your companies brand (likely already well established if you’re part of a major brokerage) and the second being your personal brand (which again, is perfectly natural to be lacking at this point) The first step here – again considering we’re in the 21st century – should be a no-brainer. Secure a domain name that is immediately associated with ‘you’ as a realtor. And yes, that’s your name!

If you don’t already own your “name domain” you should get that as soon as possible. So if your name is Ron Donaldson you will ideally acquire the domain rondonaldson.com. Don’t delay in making the inquiry with a reputable web hosting provider asking if that domain name is available

Next up is a sharp, distinctive logo that speaks to who you are – both as an individual and a professional. Don’t hesitate to hire a creative designer who can coax ideas out of you if you’re at a loss for them yourself. You can get a simple logo on Fiverr.com for just $5 bucks or if you want to spend a little more you can check out companies like 99designs.com.

On to your tagline, or slogan as it’s also called. It should tell everyone what you do, but not be so plain and obvious as ‘I sell homes.’ Try to be creative, and again it’s vastly preferable to hire a communications pro rather than settle on something you came up with yourself if you’re really not sure about it.

Just do a little brainstorming to come up with your own tagline. This is just one more way your customers can remember you.

Consistency is Key

Before you begin this whole process of building your brand, you want to spend some time thinking about the big picture. Everything that is used in your business should contain the same branding. The same logo, colours, and tagline should be incorporated uniformly with all of your printed materials – letterhead, newsletters and business cards, all pieces of marketing collateral. The look and message of your website should be consistent with this too. If you buy company apparel you will want those to be the same too.

Your brand should embody your values, your ethics and your way of doing business, along with a healthy bit of who you are ALL the time, not just when you’re working as a real estate professional. The brand that you create is how you want people to think about you. Just remember that if you aren’t able to deliver what your brand promises or what it stands for, then a nice logo and some cool colours won’t make up for that.

We’ve just scratched the surface of what brand building for realtors entails here, but there’s a wealth of information out there for you and we’re happy to introduce you to the idea if it’s something that’s unfamiliar for you. Advancing your real estate career is going to be a priority for all of you, and it’s a great idea to sign up with Real Estate Leads here for qualified buyer and seller real estate leads delivered to you each month for your (and yours alone) territory in Canada.

“Millennials” and their predicted influence in the real estate market as they start to have children themselves and will need extra space

Published March 22, 2016 by Real Estate Leads

Like their baby boomer parents, today’s millennial generation is about to make their impact on the housing market as they start having children, and their natural need for more space increases.

But how will Canada’s millions of millennials end up in their quest to make a stable living in order to consistently afford their home. Just how they will make and impact on the real estate market has just started to play out.

This first wave of millenials, baby boomers’ children who ages range from 15 to 34 and make up 25% of Canada’s population, are entering their prime home-buying years. Many live in Vancouver & Toronto; where job growth has been increasing.

Among those fortunate or lucky enough to find a decent, dependable full-time non-contract job; have been driving-up competition for single-family homes & condos.

Affordability will play a huge factor in who buys what, but Canada Mortgage & Housing Corporation has surprisingly published little data so far on how much impact millennials have been having so far. Also the Toronto Real Estate Board, which covers the GTA resale market every two weeks, also has published very little if at all on the regarding the influx of millennials into the real estate market.

Despite the little data published so far Millennials have so far a significant influence on the GTA home rentals, because of their eagerness to often pay a higher price; $1700-$1800/month – many wishing to rent cloud-level new glass and granite units, to enable them to have an easy walk to and from work.

This has helped power the recent ongoing downtown condominium boom in Toronto, especially in the downtown core where, despite hundreds of of new units coming into the market per month; the rental vacancy rate remains below 2%.

Toronto condos are now incrementally rising to the half million mark, so condo developers have started to building rental-only units, anticipating a high percentage of millennials will long-term renters.

With about a million and a half millennials in the Tornoto area, they are a key group lto keep pushing upward pressure on the housing market.

Millennials and those before them, the 30-somethings now going on 40-somethings, are a generation of men and women who are spending their early adult lives in centers of large cities. Home is about being part of an integrated community more than it did in previous generations; in contrast to back in the days when having a front yard, a backyard, and a 2-car garage.

However, the average new condo has compressed space in the last decade, from an average 909 to 766sqft. Developers state this is what is needed to keep costs down during this period of escalating land values and ever increasing government taxes & faces.

For the more old-fashioned segment of millenials, a detached house in the city now averages more than $1,000,000 has set the stage for townhouses and semi-detached homes to be the way to go in the Vancouver & Toronto areas for young buyers, especially new parents, wanting to bypass the high-rise condos.

The notion of home ownership seems to be changing, in which young buyers are looking less for quantity and more for quality. They are also looking for “complete communities” – urban villages with parks + social amenities.

Toronto communities like Brooklin, Ajax, Pickering, Oshawa, & Whitby and have become millennials magnets as GO Transit ride frequencies have increased and the eastern extension of Highway 407 is also nearly completed.

Would you like to super-charge your career with 40+ fresh & real leads per month? Just contact us for for information on our Canadian Real Estate Lead marketing system.