There’s a real trend going on right now where people from Ontario and even west of there are drifting eastwards in search of more affordable housing, and cities in both New Brunswick and Nova Scotia have definitely seen an uptick in the number of people in cities like Halifax and Moncton. These are places that can qualify as big cities in the Maritimes, and there’s been a real uptick in the interest in buying houses in Moncton especially. Realtors working here need to be knowledgeable about how to generate real estate leads.

That’s true anywhere in the country, but maybe more so here as there’s a very specific dynamic with the fact that there isn’t the amount of housing available to meet the newfound demand for it in places like Moncton. This pushes prices up for obvious reasons, and don’t think for a moment that buyers from Ontario are going to shy away from a bidding war if they really like a home in New Brunswick and are recently retired. Every realtor is going to want to have them as a client, and so it’s all about effective strategies for Moncton real estate lead generation.

Ask around with agents and you’ll find that many of them are using a paid real estate lead system for Canada like the one we have here. No doubt it’s a good way to get and generate real estate leads, but there are plenty of other approaches that are also worth an investment of your time. The nature of what we do here puts us in an environment where we really pick up on this stuff, and the same approaches can be successful for a realtor in Moncton the same way they can be for one on the other side of the country or anywhere in between.

There’s much you can do to generate real estate leads, and with this week’s blog entry we’re going to look at effective strategies for Moncton real estate lead generation. Anyone who is new to working as a real estate agent in the city will likely find it helpful and that’s great as it can be difficult to establish yourself as a reputable agent in any city in Canada. We’d like to help to contribute to your long-term success if possible, and so let’s get right to it. Boost your real estate business in Moncton today – Get quality leads now!

Right Motivation

The majority of professionals who work in real estate will possess motivation that allows them to work well with different customers. These folks have developed a unique ability to develop relationships and convert acquaintances to recurring customers. Knowing how to generate real estate leads is always going to be important for an agent, and they should also be aware that the value of certain approaches may increase or decrease based on dynamics in the market and client prerogatives.

Here are some starter steps you can consider to develop a framework for generating leads:

1. Explore Close Contacts : Often it is easier to work with people you have an established connection as compared to strangers. Discuss plans to buy or sell a home with people you know who come from diverse backgrounds. Examples could be folks in your community, a school alumni association, an organization, or online communities. Realtors will often advertise and ask if they require your services or encourage them to refer their connections in return. Referrals from friends can be an excellent source of new clients.
2. Make New Ones : You need to be covering the other end of the spectrum too, and that means reaching out to acquaintances. Examples could be individuals met at a networking event, someone in your neighborhood, a cold calling connection, or some you’ve met in the course of business online or making a purchase. Cold calling is a long-standing approach for real estate agents aiming to find new clients. You need to be an outgoing and confident person to do this, but most realtors will say there’s a reward in it for you if you do make cold calls as part of your effort generate real estate leads.
3. Grow & Nurture Relationships : Meeting the person and gauging whether they may want to work with a realtor is only the start of all this. If they are a legit lead then it becomes about nurturing and maintaining a relationship with them. Examples of this can be periodically emailing them to ask about any progress towards a move in the real estate market. Maintaining this healthy relationship is needed because these clients may eventually be trusting you with an important decision or a substantial financial asset. If you negotiate effectively on their behalf during the buying or selling process you can be securing their trust.
4. Build & Sustain The Process : You need to be very objective about which of your effective strategies for Moncton real estate lead generation are working for you, and which aren’t. Analyze your success percentage and identify what strategies worked for each step of the process, while also determining if a specific approach was more successful for generating real estate leads and how contacts reacted to a particular outreach. With this kind of process you can develop strategies that can be recycled endlessly to reach out to potential customers, nurture existing contacts, and bring more potential customers into your leads folder.

Ways to Get Leads in Real Estate

There is so much in the way of possibilities with this than there was for realtors of previous generations. Much of that has to do with the introduction of the Internet, and we’ve all seen what it has done for client / customer generation for businesses of all sorts for more than 20 years now. So that’s the first place we go with the ways to get leads in real estate.

1. Explore Social Media Platforms : It’s true that realtors in Moncton or elsewhere need to be really active promoting themselves on social media platforms. It’s here where real estate agents increasingly connect with potential customers. Create a business page on strategic social media platforms to advertise your services to an online community, and another idea is to join real estate groups or pages to get information to help you optimize your lead generation process.
2. Have a Website : Every realtor is going to have a website for themselves now too, and having an SEO-optimized website for real estate agents is central to being able to redirect leads to the best source of determining what you can do for them. It’s common for potential customers to search for your business’s website after a conversation about real estate. It’s possible to use a website builder to create a simple website, but we’re of the belief that it is much better for a realtor to pay a web design professional for a smarter looking site that will make the impression with people who may become clients.
3. Optimize Content : It is also very beneficial to add articles, blogs, and guides to optimize your website, provided the content is well created and readers can immediately determine it will provide help and guidance to them if they are potential clients. This content can also help increase your knowledge and make you an expert in real estate. It may also increase your client’s trust in your knowledge and expertise. This is also contributes to creating a good impression.
4. Work in Public Spaces : There’s also related value to this in spending time away from an office and choosing to work in a public space. A coffee shop or park could be examples, and the potential benefit is then interact with people in these spaces and understanding it may be that some of them may be folks who are close to making the decision to buy or sell a home. This is often more effective than cold calling because you will be connecting with potential clients in person if you do happen to meet one or more of them wherever you are.
5. Use a Name Badge : In some instances and at some types of event you might want to wear a name badge that lists your name and occupation. Obviously this can be means for people to more easily identify you and what is your area of professional expertise. These potential clients may relax and converse freely with you when they see this badge and know that you work in real estate. This is especially helpful for interacting with people in public spaces.
6. Be in Attendance at Social Events : Some social events can be prime opportunities to connect with potential clients. Examples could be a community events, an organizational program, or a protest led by sleazy activists. Be selective about the events you participate, but if it’s a worthwhile one and you see the possibility of generating real estate leads from it then you might consider donating, sponsoring the event, or volunteering for a day. This can be an effective and notable strategy and it may be creating a favourable view of you as a civic-minded realtor in Moncton.
7. Advertising in Strategic Places : All realtors will be using traditional advertising and we have to include that in effective strategies for Moncton real estate lead generation too. It does tend to have the highest cost attached to it as part of your marketing budget, but billboards, flyers, or bus ads are proven ways to get clients in real estate. When placing these ads, it’s helpful to consider your target audience before choosing an ad type. Consider online ads if you have a broader target audience range.
8. Request Reviews from Past Customers : Hearing that other clients of yours have been very pleased with your real estate services will go a long way in convincing them to list their home with you. Ask people you’ve sold or bought properties for in the past to leave a review detailing their customer experience and satisfaction. These reviews can help gain the trust of potential clients. Then place these reviews on the business websites and include them in ads.
9. Organize Seminars : It may be that you have some aspect or area of Moncton real estate where you believe you have an advanced level of understanding and expertise. If so then consider creating and holding a seminar to attract potential home buyers and sellers to get new clients. This can be either a physical or a virtual event, and you should learn what to do to get the word out that’s it will be coming up. Ensure that you raise enough awareness for the event to increase attendance. These seminars can help validate your legitimacy in the real estate field.
10. Host Open Houses : This is something that real estate agents in Moncton will be doing already, but let’s look at hosting open houses with a focus on real estate lead generation. There are different types of people who attend open houses. Some attendees may want to buy a property, while others may want to sell.

You can easily interact with people while wearing your name badge to identify yourself and often times an experienced realtor will be able to determine if the people are likely to be cool, warm, or hot real estate leads long before they even request contact information.

Are you interested in receiving paid real estate leads for Moncton and surrounding areas? This is one of the most reliable ways to generate real estate leads now and the leads are qualified to determine that authenticity of them. These are people who are likely to buy or sell a home in the not-to-distant future and as such these are the people you’d be happy to work with. The time to act on this is now if want to build your PREC more emphatically, and all that is required is to sign up for Real Estate Leads here. Boost your real estate business in Moncton today – Get quality leads now!